ANGRY!

An appeal to anger:

You did everything right.  You asked relevant questions, you met with your professor for help, you studied for 4 hours every night for two weeks.  When you went to take that test you were confident in your ability to do well and you were sure that you secured that A.  You answered every question carefully and paid much attention to detail.

When you get your test back, it is not what you expected.  There are red pen marks everywhere.  A large “C” is written in the right hand corner.  You feel your face getting hot and sweaty.  It is not fair, not at all.  You did everything that you possibly could yet you still did not achieve the grade you deserved.  It is almost if the professor gets joy in her students’ misfortunes.  Teachers like this must be stopped.

An appeal to shame would be effective when talking about going green.  “Think about what your children are going to be dealing with because you have not made an effort to protect the environment.”

An appeal to compassion would work when talking about those who are considered less fortunate.  The long advertisements on television promoting Americans to support children in third world countries use an appeal to compassion.

Many who practice religion and want others to join them use an appeal to hopelessness.  “You are hurting and don’t know the way…  Come to religion xyz so that you may become found and you will not be hopeless anymore.”